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Welcome back to OpenFrame Podcast! We have the talented and multifaceted Aida Glowik with us today.
She is a photographer, podcaster (check out My Wedding Season - The Podcast) and a creative entrepreneur who launched her own planner, meant to help ease the process for overwhelmed wedding photographers.
Find out what steps she recommends to take when planning your wedding season, to have more free time, and a relaxed, stress-free workflow. The wedding season can get the best out of all of us, so it’s crucial to have systems in place to help make your life easier.
We hope this episode will give you practical steps and spark ideas of what you can do today, to run a more streamlined, intentional business!
Here are some highlights from our conversation with Aida Glowik:
- Without a plan, you’re more likely to say ‘yes’ to too much work, loose sight of your calendar and end up overwhelmed with your business. In order to run a satisfying business, you need to know what you want and know how to get there. Having a strategy can help with that.
- You need to get organized. So many processes in wedding photography are the same. Enquiries, bookings, editing, backup, invoices, deliverables - all of these can be streamlined because they are repetitive.
When we have so much going on, it’s easy to miss a step. Having a planner makes things easier - if you can tick it off, then you know that it is done. - We tend to complicate things quite often.
Simplify your processes. Break down your goals into smaller steps, so they’re easier to follow through. Set monthly, weekly and quarterly goals and keep track of each. - There is no reason to start from zero every single time you work with a new client. Since your process is mostly the same, you can reduce the overwhelm by introducing templates.
- Aida groups her planning system into 3 categories:
- Plan- set goals and actionable steps. Gather resources. Have a planner, digital or analog. Keep your physical surrounding organized. Prioritize tasks and batch work.
- Process - develop workflows and templates that save you time. Delegate and outsource. Identify the things you can eliminate and simplify. Then, figure out what you can double down on that is actually bringing you results.
- Personal care- set boundaries in business and in life. Get enough rest and eat well. Take breaks during the day. Have a routine that makes you feel good. Have personal projects that excite you.
- When you are stressed out and disorganized it also affects your clients, because you cannot serve them in the best way. In the long run, this can harm your business.
- "Play" and "rest" are an integral part of running a successful business. Taking breaks allows you to come back into work with more energy.
- There is no perfect system, nor "one size fits all" - different things work for different people. Try different project management systems and choose the one that makes the most sense to you and your business.
- Filter whatever sales advice and guru wisdom you hear to make sure it’s aligned with your values, and the type of market your serve. In order to do this, you have to know and understand yourself and your business.
Are you tired of trying to find the right planning system for your business? We hope that this conversation inspires you to tackle this task with fresh eyes and a new perspective. Keep in mind that systems exist to serve you - and what works for your peers won’t necessarily work for your business.
Find more information about Aida Glowik and her work on her website and on Instagram. Give a listen to her podcast and check out the planner for the overwhelmed wedding photographers.
You may also want to check out her latest project The African Visual Storyteller, where Aida shares inspiring stories featuring African Photographers and Filmmakers.
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