Landing pages for photographers

NEW! Landing pages for Pixieset Website

Your website is where clients fall in love with your work — it’s your brand’s digital home and your online portfolio. But beyond making a strong impression, your site’s real goal is to help you get booked. That’s why we’re excited to introduce Landing Pages for Pixieset Website — premade, high-converting templates designed to help you promote a service, offer, event, or course in a focused, effective way. Add them to your website with one click and start turning visitors into paying clients.

Landing pages are available for all Flex templates in Pixieset Website, if your site is on a classic template check this tutorial.

What is a landing page

A landing page is a single-purpose page built for one offering: a session, a workshop, or a product. Unlike a regular website page, its goal is to convert visitors to clients with niched content and a strong call to action. A landing page would normally dive deeper in the topic it covers. It shows pricing, location, what’s included, the process, available spots, featured imagery, and it offers a convenient way to book, connect, or sign up.

The result? You get dedicated pages with stronger keywords that attract more potential clients, and have a better conversion rate.

Promote your photography work and education offerings

The landing page templates inside Pixieset are built with photographers in mind. Each layout is structured for maximum impact, with sections designed to highlight your offers and guide visitors toward taking action. Your site’s colors and fonts are automatically applied to the landing page you add, and the header and footer are turned off to keep potential clients focused on your content. All you need to do is add your images and update the text.

Use landing pages to share your pricing, launch a new course, promote mini sessions, or target clients in a specific location. Here’s what’s included:

Investment landing page template

Build trust, highlight your expertise, and show clients why your work is worth investing in — all with this easy-to-customize landing page template. Create different versions of the page to tailor your message for each type of client you serve.

Location landing page template

Use this template to showcase your photography locations and attract clients searching in your area. Share details about the location, highlight your favorite photo spots, include pricing, and feature your best work from past sessions. You can create multiple pages for different cities or venues to boost your visibility and make it easier for clients to find and book you.

Mini Sessions landing page template

Promote your seasonal sessions, highlight the benefits, and walk clients through your process and how to book. You can even add a waitlist so clients can sign up early and secure their spot. Create separate landing pages for different themes or seasons to keep your offers organized and easy to promote.

Workshop landing page template

Use this template to present your workshop or educational course in a clear and engaging way. Highlight what participants can expect — from the schedule to what’s included, your teaching style and what makes your approach unique. Add behind-the-scenes moments or testimonials from past students to build trust and excitement, and help potential participants feel confident about saving their spot.

Giveaway landing page template

Share valuable freebies and grow your email list at the same time. Offer something your clients will find useful, like a posing guide, or a session prep checklist, and encourage them to sign up to receive it. It’s a simple, effective way to build connections and keep potential clients engaged with your brand.

Thank you landing page template

Use this template to thank visitors after they submit a form or sign up for your newsletter. It’s a great opportunity to make a lasting impression and guide them toward their next step, whether that’s following you on social media, exploring your galleries, or checking out your FAQs.

Coming soon landing page template

This page is perfect if you want to provide a way for site visitors to contact you while you’re updating or redesigning your website. You can also use this template to tease new services, and even add an email sign-up so visitors can register to get updates.

Improve SEO and attract more clients

The landing pages in Pixieset Website are designed to highlight a single offer or service, making them ideal for targeting specific keywords and boosting your SEO. This helps potential clients find you more easily when searching for exactly what you offer. And once they’re on the page, they’re more likely to take action.

Landing pages also work beautifully for ads or special offers. A common practice is to hide the menu (header) and footer, to keep visitors focused on your message and call to action. Since they stay hidden from your main navigation, you can share them directly with the right audience via a link or a QR code, making it easy to promote seasonal sessions, educational offers, or connect with clients in a personal way.


Create a landing page for your website

Adding a landing page to your Pixieset Website is easy. Go to your Website dashboard, click +Add page, select Landing Page and choose a template that fits your needs. Add your own images and text, and hit publish — it's that simple! For tips on how to create successful landing pages check out this article.

Landing pages are available for all Flex templates in Pixieset Website, if your site is on a classic template check this tutorial.

New to Pixieset? Get started with a free plan to design and launch your website in just a few hours.

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