How to choose the best photography website template on Pixieset

With so many great photography website templates available online, it may be overwhelming to decide which one to get. In this article, you will learn how to choose a website template that works for your business and complements your photography. You’ll also get an overview of Pixieset’s website templates, explaining their main features and what types of photographers they are best suited for.

6 things to consider when choosing a photography website template

Your website should be an extension of your brand. It should complement your imagery and help prospective clients learn about your services and what to expect from working with you. Your site should also be easy to manage and update, so you can do it yourself without much effort. Regardless of the platform you’re considering for your photography website, follow these 6 criteria when picking a template.

#1 Your website’s goal

If you’re just starting out, your initial goal might be to get online quickly with a portfolio and a contact page, then expand with more pages over time. This would be enough to give clients a feel of your work, build credibility, and start attracting inquiries. Later, you may want a template that supports pages for blogging, testimonials, and in-depth info about your process. Based on your goals, you can decide between a minimal portfolio-style template or a full business website template with more pages and layouts.

#2 Image format

Depending on your photography style, you probably have a preferred image format. This can be portrait or landscape, or a mix of the two. When picking a website template, review its page layouts, and make sure it supports the image format you already photograph in. This will allow you to be mindful of potential website sections that require full-screen horizontal photos or a selection of vertical ones.

#3 Fonts and colors

While most website builders offer customization options to edit fonts and colors, starting with a template that already reflects your vision will save you time. Determine what aesthetic fits your brand and supports your imagery. It helps to come up with 5 adjectives that you want your website to be associated with, and look for templates that match this description. Whether it’s light and airy, dark and moody, or bold and colorful — choose a template that already leans into that direction, so you’re not spending too much time on customization.

#4 Content needs

Another important aspect when choosing a template is its page templates and overall content structure. If you love writing and intend to share longer paragraphs on your site, describing your values, your style, and approach towards photography — select a template with content-rich pages. Something that will support your narrative and look good with a lot of text. Whereas, if your focus is on imagery with a minimal amount of text, pick a template with an airy design that presents your photos as the main centerpiece.

Think about what specific pages you’ll need, like an Experience page, Pricing, or Testimonials. Some templates come with ready-made versions of these. If not, check whether the template offers a library of layouts, so you can build your own pages if needed.

Here are other features to be mindful of:

• Blog. Since blogging plays a big role when sharing client stories, and it’s important for SEO, make sure your website builder and template support a blog that is easy to maintain.
• Mobile optimization. Regardless of your content needs, your site should look great and work smoothly on all screen sizes. Look for templates that let you fine-tune layouts for phones and tablets.
• Layout flexibility. Templates with drag-and-drop functionality give you more control to rearrange sections, text, images, buttons, tweak spacing, etc., and customize everything without code.

#5 Integrations

When choosing a website template, check if it allows you to integrate other tools that you use for your business. For example, a lot of photographers opt to include a live Instagram feed on their website to offer prospective clients a simple way to connect and follow their work. Another frequent requirement for website templates is to support embeds, so you can include widgets on your site, such as custom contact forms, client galleries, etc.

Checking for features beforehand will save you from unexpected surprises down the road, when you’ve already put in the work to build your site.

#6 Cost

As you pick a template, make sure you are aware of all costs related to building and maintaining your website. Does the website builder include hosting costs, or is this an additional fee? Do you need to add paid plugins or tools to run specific functionality? Do you need to purchase and connect a custom domain, or can you launch the website without paying for one?

As your brand matures, your website needs will change. Reviewing current and future costs will help you approach your investment and expenses over time in a mindful manner.

Reviewing Pixieset Website templates

If you’re looking for an easy and beautiful way to build your photography website, Pixieset is the perfect choice. You can get started on a free plan, the site hosting is included, allowing you to publish a new website quickly and at no cost. Over time, you can unlock more premium features and upgrade to a plan that better fits your needs.

Design and library of predefined blocks

Pixieset templates are created with photographers in mind. All the layouts, fonts, colors, and image blocks are designed to showcase your work in the best way possible. You’ll find predefined functional layouts that every photographer needs: image sliders, portfolio blocks, pricing packages, client testimonials, etc., and ready-to-use full-page templates for your About, Services, Gallery, Team, Contact, and other pages. Just swap the content with your own and you’re good to go.

Site builder and customization options

Pixieset’s website builder is drag-and-drop, offering you more control to resize and reposition any element on the page, change fonts and colors, and tweak every detail to make your site more personal. Pixieset Website comes with blogging tools, allows you to integrate your live Instagram feed, showcase your client galleries, embed videos, and more. Learn more about all the features here.

Free library of website templates

Pixieset Website offers different types of templates, based on your business needs:

1. Portfolio templates — for those who want a website centered around their work, with minimal distractions;
2. Business templates — for photographers who want a full-fledged website that tells their story, highlights their work and services, shows their approach, and more;
3. One-page templates — for those who need a simple, clear, and focused way to present their brand and work, just on one page.

Here’s a quick comparative overview:

	Portfolio templates	Business templates	One-page templates
Best for	Showcasing your photography portfolio	Presenting portfolio and services in depth	Keeping everything focused on one page
Main focus	Image-driven with minimal text	Balance of visuals and copy	Scroll-based layout with concise content
Pages included	2–3 pages (Portfolio, About, Contact)	6-7 pages (Home, Portfolio, Services, Pricing, Testimonials, etc.)	A single page with important sections
Ability to add more pages/sections	✔️	✔️	✔️
Customization	High (drag-and-drop, personalize fonts and colors)	High (drag-and-drop, personalize fonts and colors)	High (drag-and-drop, personalize fonts and colors)
Ease of setup	Easy	Easy	Easy
Drag-and-drop editor	Yes, fully drag-and-drop	Yes, fully drag-and-drop	Yes, fully drag-and-drop
Personalize the mobile view	✔️	✔️	✔️
Pixieset galleries integration	✔️	✔️	✔️
Blogging	✔️	✔️	✔️
Available on a free plan	✔️	✔️	✔️
Free hosting	✔️	✔️	✔️

Pixieset Portfolio templates for photographers

Portfolio templates are great for photographers who want a minimalist, portfolio-driven website that puts their imagery front and center. Each portfolio template by Pixieset comes with clean, modern layouts designed to make your work stand out — whether you specialize in weddings, families, portraits, or beyond. These templates are super easy to launch. Just add your own images, write a short bio, and connect your email to the contact form.

Dark and moody templates: Berlin | Vienna | Sedona

For those who lean towards a darker aesthetic and want to showcase their photography work in an evocative, cinematic way.

Earthy and modern templates: Marlow | Montana | Torres | Tofino

These templates bring a warm, earthy vibe and are perfect for photographers who want a calm, inviting website with a modern, down-to-earth feel.

Bold and vibrant templates: Malibu | Tuscany

Great for photographers who have a punchy, eye-catching portfolio and want a website that feels confident and full of personality.

Timeless and airy templates: Oslo | Alba | Lisbon

For photographers who are drawn to clean aesthetics. These website templates are elegant, minimalistic, and let your images speak for themselves.

Pixieset Business website templates for photographers

These templates will help you tell a deeper brand story and showcase your portfolio, services, client testimonials, pricing packages, and more. They are perfect for photographers who want to highlight every part of their brand, from the people behind the lens to the experience they offer. Just like the portfolio templates, they are powered by Flex Editor, the drag-and-drop builder, for full creative control over your site. You can customize everything — fonts, colors, layouts, images, or buttons to design a website that feels true to you.

Templates for fine art and wedding photographers: Jennifer | Morgan

Timeless and refined, these templates are great for wedding and fine art photographers who want a polished online presence. With classic layouts and elegant typography, they’re perfect for showcasing weddings, couples, and portraits.

Templates for portrait, lifestyle, and commercial photographers: Esther | Mono | Skye

These polished, modern templates are designed for portrait, lifestyle, and commercial photographers who want their portfolio to take center stage. They come with airy layouts and strong typography, so you can present your work and brand in a bold, confident way.

Templates for event, sports, and travel photographers: Chase | Noah

Ideal for travel, event, and sports photographers, these templates are made for those always on the move. They’re designed to highlight the energy, movement, and emotion in your work while keeping a natural, earthy aesthetic.

Template for kids and family photographers: Otis

A warm and cozy template that feels like flipping through a family photo album. Otis is great for photographers who love capturing all the little in-between family moments.

Pixieset one-page website templates for photographers

If you’re not ready to build a full website just yet, one-page templates are a great place to start. They’re easy to set up, quick to launch, and give your clients everything they need in one smooth scroll: your photos, story, pricing, and contact info. Clean, beautiful, and distraction-free, one-page templates are perfect for photographers who want a focused and professional online presence. If you need to add more content later, you can always expand and include more pages as your business grows.

Templates for wedding and portrait photographers: Essa | Blanche | Savannah

Elegant, romantic website templates that highlight your photography and make it easy for clients to explore your work and services.

Templates for travel and adventure photographers: Colorado | Tisa

For photographers who capture wide, bold landscapes and inspiring stories. These website designs let your images take center stage and draw people in.

Templates for street and real estate photographers: Murray | Fraser

With a clean and modern aesthetic, these templates are great for showcasing architecture photography, urban spaces, or real estate projects. Keep your visitors focused on your work with minimal distractions.

Templates for studios and personal branding: Thames | Nile

Polished and brand-forward, these website templates are great for photography studios and creatives who want their site to reflect both their work and personality.

---

Ready to build your photography website with Pixieset?

If you’re still not sure about what photography website template to start with, no worries. With Pixieset, you can explore multiple templates in draft mode and decide what feels right for you. Learn more about how to switch templates here.

If you’re new to Pixieset, get started for free by creating an account. Go to your Website dashboard, and follow our step-by-step article on how to build your website.