30+ features inside Pixieset Website you probably didn’t know about

Building and maintaining a website can be both fun and empowering when you have an intuitive, easy-to-use tool, like Pixieset Website. When you’re choosing a website builder, it’s important to learn about the features it includes and whether it matches the aesthetic you’re after. It’s equally important to know if it supports your business goals, from showcasing your work to attracting new clients.

In this article, we’ve highlighted 30+ features inside Pixieset Website that you might not know about, but will definitely appreciate. Some will help you present your portfolio more beautifully, while others offer ways to make your site more accessible, user-friendly, and discoverable by both potential clients and search engines.

01. Stunning starter templates with pre-made page layouts

Getting started with your Pixieset website is truly effortless. The first step is picking a template. Once you apply it, all the pages will be installed for you. All you have to do is add your own images and text. Since our templates are tailored to photographers, each page layout is designed to help you efficiently showcase your work and sell your photography services online. There are several types of website templates you can get started with:

• Portfolio templates — perfect for photographers who want a portfolio driven website with images at the forefront.
• Business templates — ideal if you plan to have pages that dive into your services, pricing and experience.
• One page website templates — for photographers who want all their important information on one scrollable page.

Learn how to choose the best website template for your photography business.

02. Draft sites 

Any time you fancy a website refresh, you can easily test a new look with Draft sites. Create unpublished versions of your website to try out different templates. It’s a safe space to explore your creative vision without worrying how it will impact your live site. Once ready simply promote your Draft site to live to replace your site. Go to Website Dashboard > Settings > Draft Sites to try this feature.

03. Curated page templates

Figuring out how to present your content and ideas on the website can be time-consuming and overwhelming. Our team did the research for you and created a selection of beautiful, predefined page templates - all tailored specifically for photographers. Go to your Website Dashboard > Pages, click on “+Add Page” > Add a new page, and pick one of the curated templates. Apply your favorite layout and swap the default content with your own. That’s it! 

04. A library of ready-made blocks

If you need to add a new page section to your site, all you have to do is click on the “+” button anywhere on a page, and select a preferred layout from an extensive block library. From image blocks, grids and sliders, to info layouts for presenting services, pricing, testimonials, and more. Just add the block with one click, swap in your own content or further personalize it with Flex Block.

05. Multiple layout options for each block

Let’s say you want to add FAQs to your site. When you access the block library, you have several different layouts to present FAQs — as a dropdown, as an expanded view, as a slider or a carousel. If you have the block already on the page, you can switch its look instantly when clicking on “Change layout” at the top of the block section. All the blocks on your Pixieset website have this functionality, to help you effortlessly update the way you present content, directly on your page. So easy!

06. Flex Editor, a powerful drag-and-drop builder

All our templates are powered by Flex Editor, allowing you to make your website truly your own, by customizing existing blocks and designing custom ones. The process is simple: start with a predefined block or add a blank one (you can find it under “Others”) to any page or blog post.

Upload images or GIFs, add text, buttons, video embeds, image grids, slideshows and carousels, accordion elements and custom code. Play with the positioning and size of each element, and then tweak the colors and fonts. Once you're happy with your layout, you can refine the mobile and tablet views to ensure a seamless browsing experience for all visitors. See how it works here.

07. Custom sliders

Sliders are a great way to highlight testimonials, showcase your services, share fun facts, and more. Use the ready-made layouts from the block library (look for the special Slider icon) — just add your images and text. Or choose to further customize the sliders to match your vision, by adding new elements, repositioning and styling them. Learn how to add custom sliders to your website.

08. Slideshows, carousels and image grids

Inside Flex Editor you will find several elements to showcase your portfolio beautifully, and add them to any block on your site. With image grids you can select a preferred layout, adjust the number of columns and the spacing between images to achieve the perfect visual balance. With slideshows and carousels you are in full control of the sliding animation, cropping, and auto play options.

09. Website customization options

As creatives ourselves, we know the importance of having an online space to express yourself fully. Big or small details on your site - such as fonts, colors or buttons, can have a huge impact on how your personality shines through. Your website includes a series of features that allow you to easily customize it. 

With Pixieset Website you can:

• Personalize your website with advanced color options. Go into your Website Dashboard > Design > Colors to get started with one of the 40 ready-made color palettes. That's 200 tailored color combinations, ready to be applied to the whole website, to individual blocks, or to selected words or sentences within individual text blocks. Here are some cool font and color ideas to apply to your photography website. You can also use your own brand colors to create custom schemes and apply them site-wide.

• Personalize fonts. Inside your dashboard, you’ll find a range of curated font themes, that you can further adapt - change the font family, size, letter spacing, etc. To help you out, we collected 10 gorgeous font combinations you can implement on your Pixieset Website.

• Stylize buttons. Inside your Design Tab > Buttons, you can select options like Solid, Outline, or Underline, adjust your buttons’ size (small, medium, large), or insert a custom size.

• Increase or decrease block padding, in order to create a bolder or a more airy feel across your site. Set a padding default site-wide (Spacing > Base Block Padding), or adjust the spacing for individual blocks (via the pen icon of the block > Block Padding options).

• Adjust your page width, and control how your content displays on various screens, whether it scales up or remains at a fixed width. Find more information on adjusting spacing on your website here.

• Add your logo and favicon to the website. Control how your logo looks on light and dark backgrounds, and ensure your branding is presented in the tiniest details, like the browser tab.

10. Custom fonts

Brand identity goes far beyond a logo, it includes custom colors, fonts, and the overall visual style that shows up across every channel. Consistency is key to building recognition, and your website plays an essential role in that. Import your custom brand fonts directly into your Pixieset site, then adjust sizing, spacing, and styling to create a cohesive, polished look. Learn more.

11. Site-wide animations

The way you present your work is just as important as the work itself. By turning on the side-wide animations feature, you’re creating a more compelling browsing experience for your users. The images and text will fade in, scale up, slide in, or unfold through other types of effects as you scroll, grabbing your visitor’s full attention.

To apply animations to your site, go to your Website dashboard > Design > Animations and try any of the 5 styles. For more info about website animations, check out this article.

12. Videos, GIFs and PNGs

Videos, GIFs, and PNGs are a great way to bring more fun into your website. You can upload a Gif or a PNG file with a transparent background into any block on your site where an image can be uploaded. Videos are embedded onto your website and pulled directly from Vimeo or YouTube. You can include a personalized cover for the video, to add a more seamless look.

13. Menu customization

Navigation plays an essential role on your website, as it helps your visitors find their way around. Apart from choosing various layouts to present your menu, you can also turn on the sticky header option. It will keep your header menu at the top of the page at all times, even when the user browses through the site — allowing them to easily access your most important pages. Hover over your menu inside your website dashboard to access the settings to edit the navigation area or change its layout.

14. Hide header and footer

If you’re creating a page centered on a specific topic, especially one designed to convert visitors, encourage sign-ups, or book sessions — reducing distractions can make a big difference. Hide the header and footer to keep visitors focused and less likely to click away. You can toggle this option on or off anytime in the page settings.

15. Footer layout options

Whether you prefer a minimalist footer or something more detailed, you’ll find a layout that fits your brand and business needs. Pixieset Website offers a selection of beautiful footer designs you can switch between at any time, making it easy to refresh its look and structure.

From contact information and social links to navigation menus and back to top buttons, you can decide exactly what appears in your footer. And if you want even more control, Flex Editor lets you fine-tune the design: adjust the spacing, add more elements, edit how they look on tablet and mobile. Learn more here.

16. Landing page templates

Need a standalone page to promote a service or mini sessions, share investment details, highlight a shooting location, sell an online course, or outline next steps after an inquiry? Pixieset Website offers a selection of premium landing page templates designed for photographers’ most common marketing needs.

Simply click on +Add page, select Landing page from the dropdown, and choose a layout from the page library. Then drop in your images and text — that’s it. The landing page templates come with your header and footer automatically hidden, helping visitors stay focused on your message without distractions.

Discover 7 tips to create the best landing pages for your photography website.

17. Anchor links

If your website pages are long, it can be challenging for visitors to quickly find the information they need. Anchor links allow users to jump directly to a specific section without scrolling. Add them to any page to make navigation easier and more intuitive, especially for mobile visitors, where quick access matters most. Learn how to create and add an anchor link.

18. Share your Client Gallery collections on any page

Pixieset Client Gallery helps thousands of photographers share, deliver, proof, and efficiently sell images to clients. And you can easily showcase all your galleries on your site’s pages thanks to dedicated blocks inside the block library. Choose from several available layouts and Pixieset will automatically pull your collections’ thumbnails and titles. Here is a quick tutorial on how to share client galleries on your website.

19. Import images from photo collections to your website

This feature lets you access the images in your Client Gallery collections, and upload them directly into blocks and pages, saving you lots of time while building your site. Head over to your website dashboard and open any new or existing image block. Click on the “Client Gallery” button inside the editing window, which will show all your available collections. Choose images from a selected gallery to upload to your site. Here is a quick tutorial to guide you through the process.

20. Media library

Managing media on your Pixieset website is simple and efficient thanks to the built-in media library. All the images you upload are stored in one central place, making it easy to browse, search, and reuse visuals across different pages. Whether you’re updating your homepage, adding new galleries, or refreshing a page, you can quickly pull photos from your existing library without re-uploading files.

21. Easy blogging

Running a blog with Pixieset is straightforward and fun. Inside the Blog area, you can easily create new posts, add text and images, personalize URLs, and duplicate posts. Here is a step-by-step tutorial on how to blog with Pixieset Website and a comprehensive guide on efficient blogging for photography websites.

22. Import blogposts

When you switch between website templates on Pixieset, you can seamlessly bring all your existing blog content with you. There’s no need to manually rebuild posts or worry about losing your work. Once you start the migration process, Pixieset automatically transfers each blog article, including the full content, thumbnail image, URL, and page description, into your new site template.

This ensures your SEO stays intact, your links continue to work, and your readers can still access all of your posts without interruption. After the migration, you can simply continue publishing new articles. Learn how to migrate blogposts to a new template.

23. Change your social sharing image

The image that shows up when you share your website via social media (i.e. Facebook) is your social sharing image. You have full control over it and can upload a custom one that looks more professional and on-brand. Go to Website > Settings > Social. Check out this help article for more tips on your social sharing image.

23. Contact form

Adding a contact form to your website makes it easy for potential clients to reach out, ask questions, or inquire about booking. You can customize the contact form to collect exactly the details you need — from names and emails to session preferences or general messages. Every submission is stored in your Pixieset website dashboard, where you can review inquiries anytime and even export them for your records. If you use Studio Manager, you can turn on the option to have every person who inquires through your site get automatically added to your contact list as a lead, client or other. 

Create a welcoming experience for those who fill out your form by redirecting them to a custom Thank You page with next steps. It’s a simple, professional way to elevate your client’s experience from the first touch point. Learn how to add a contact form to your website. 

24. Privacy options

Pixieset offers a range of privacy features for your website. You can choose to hide your site from search engines, hide pages from the site menu, restrict access to certain pages with a passcode, or protect your whole website with a unique password.

25. Mobile-friendly right out of the box

Pixieset resizes your website so it looks great on all devices. If you’d like to double-check your mobile view before publishing your site, click on the Preview button at the bottom left of your dashboard, and switch between devices (desktop, mobile or tablet). Here is a quick tutorial on how to preview your site.

Thanks to Flex Editor, you have even more freedom and flexibility to tailor the way your site displays across devices. It lets you access the mobile and tablet views, make edits to the layout, reposition and resize items, and ensure you’re providing the best possible experience to all your site visitors.

26. Bio links

A bio links page is a “mini-website” that brings all your key links together in one place, making it perfect for sharing in your social media bio. It’s designed to look great on mobile, knowing most followers will access it from their phones. By gathering your most important resources on a single page, it becomes a powerful marketing tool that helps followers quickly find what they’re looking for and take action.

With Pixieset, you can create a beautiful, on-brand bio links page that showcases your essential links while matching the style and feel of the rest of your site. Choose one of the available predefined designs, and simply add your links. Learn more.

27. Page redirects

Page redirects allow you to send visitors from one URL to another, ensuring they always land on the right content even if a link has changed or a page has been removed. Redirects also help preserve your SEO value. When you update URLs, restructure your site, or retire older pages, redirects prevent broken links and help search engines understand where your content has moved. Learn how to set page redirects.

28. Trash bin

Accidentally deleted a page you want to restore? No need to worry or recreate it from scratch. Pixieset lets you recover deleted website pages and blocks directly from the Trash bin. Anything you remove is safely stored for 30 days, giving you plenty of time to bring it back if you change your mind or need it again.

29. Custom header and footer code

Use Custom Header/Footer code to include code snippets that can be used for adding site analytics, meta data, or scripts for external services such as live chat support. Custom header/footer code is an upgraded feature and will require a subscription to the Website-Pro plan, or any of the Suite plans. More information on upgrades is here.

30. Embedded code blocks

You can use a custom embed code block to add third-party content to your Pixieset Website, like contact forms, widgets, badges from publication awards, etc. This is an upgraded feature and will require a subscription to the Website-Pro plan, or any of the Suite plans. More information on upgrades is here.

31. SEO options

SEO can be a complex topic to dive into and work on, especially if it’s your first time building a website. We get it, that’s why we did most of the work for you. Inside your Pixieset Website, you have a designated SEO Manager, to help you handle your site settings that impact your rankings online — SEO status, page titles, URLs, descriptions, etc. Once you go through all the settings, you can run an SEO audit of your website directly inside your dashboard, to check for broken links and for images with missing alt text.

You also get additional built-in perks that can help improve your SEO. For example, Pixieset instantly optimizes your photos for a fast loading time. We also generate your sitemap and make it available for search engines to use, when crawling your site. Click here to read everything you need to know about SEO on your Pixieset website.

32. AI generated alt texts and page descriptions

Alt text is a short written description that explains what appears in a photo (for example, “a bride and a groom laughing while holding hands”). Search engines rely on alt text to interpret visual content and surface your images in relevant search results. It also allows screen readers to convey the content of images to people with visual impairment, improving your site’s accessibility.

Writing alt text for every image can be a tedious task, especially when your site features hundreds of photos. Pixieset’s AI-powered text generator handles this for you in seconds. You can generate descriptions for selected images or turn on automatic alt text creation for all existing photos and any new ones you upload. Learn how to generate alt text for your site.

33. Tracking and Analytics

The Analytics feature lets you connect third-party tools such as Google Analytics, to track how many users visit your site, where they’re based, how long they stay on your website or what pages they visit. This gives you great insights on how you can enhance your user experience based on their geographical area and preferences, and update your content to fit your audience. It also lets you understand how much traffic you get from certain channels or paid campaigns. 

Inside Pixieset Website you can:

• Connect your Google Analytics inside your Settings > Tracking & Analytics
• Add your Facebook Pixel ID to help track and optimize data from Facebook ads
• Add a cookie banner, to notify users of your use of cookies

34. Connect your custom domain

As you may already know, all users get a free Pixieset domain for their website. However, you also have the option to connect your own custom domain, in a few quick steps. Here is a tutorial that explains the whole process. This is an upgraded feature and will require a subscription to the Website-Pro plan, or any of the Suite plans. More information on upgrades is here.

35. You can use Pixieset Website for FREE

Having a professional-looking website is easy and fun with Pixieset, and most importantly - you can get started with a free plan! Register here and start experimenting with your new Pixieset Website right away, no credit card required. Already have a website with Pixieset? Head over to your dashboard and start getting to know these features!