Sell prints with Pixieset online store for photographers

Digital galleries have become the standard for delivering photography work. But while most photos live in our phones, nothing compares to holding a tangible keepsake that celebrates life’s most meaningful moments. With Pixieset’s online store you can seamlessly sell professional, high-quality print products directly from your galleries. Read on to discover why you should start offering photography prints to clients, and how Pixieset can help you turn every gallery into a profitable storefront. 

3 reasons to start selling photography prints

The global market for photography prints is projected an increase of more than 20% by 2029 (source). This steady growth signals a clear opportunity for photographers: clients want prints, and the demand is rising. By offering them directly, you can meet client expectations, grow your brand and unlock new income streams. Here are three reasons to start selling photography prints today:

#1 Offer more value to clients  

Whether you photograph weddings, families, sport events, or nature, adding print products to your offering instantly elevates the client experience. Instead of leaving clients to figure out where to print, what sizes or file types to use, or how to communicate with a lab, you can streamline the entire process right within their gallery. This way, clients not only receive tangible keepsakes of their favorite memories, but also enjoy a shopping experience that feels as easy and familiar as ordering online. 

#2 Strengthen your brand

Most photographers today deliver digital files only, and many never offer print products as part of their service. While digital delivery is the norm, this creates an opportunity: by providing professionally-made prints, you immediately set yourself apart. Prints showcase your work in its best light, reflect your commitment to quality, and give clients something lasting they can display and share. This added touch elevates your brand and creates a strong brand association with quality and impeccable client experience. 

#3 Create a new revenue stream  

Print products can make up to one third of a professional photographer’s income (source). If you’re not offering them yet, you could be leaving significant revenue untapped. The good news? Selling prints doesn’t have to feel difficult or pushy. Start by weaving them naturally into your client experience — mention print options on your website, bring them up during discovery calls, and highlight them again when delivering galleries. Ordering a few samples also helps you show the quality of your products firsthand at a client meeting, making it easier for clients to imagine their own photos in print. Add an online store to your Pixieset galleries to increase your revenue without taking on more bookings.

10 ways Pixieset makes selling photography prints simple and profitable

With Pixieset, setting up a print store is simple. Integration with professional labs and auto-fulfillment means the entire process, from order to delivery, is taken care of for you. Here are 8 features inside Pixieset online print store that makes selling prints easy and intuitive:

#1 Integrated with Client Gallery

The online print store is integrated directly with Pixieset client galleries. This means clients can click to purchase prints of their favorite photos right inside their gallery, and go through a seamless checkout process without ever leaving their photo collection. Here is an example of a gallery with print store turned on.

#2 Beautiful storefront

Each gallery has its own storefront showcasing all the print products available for purchase. You can further elevate your storefront experience by turning on personalized product previews, so clients can see their photos applied to sample products. This creates a unique store experience and maintains a strong emotional connection between your client's photos and the print products, making it easy to visualize the end result, and motivating them to purchase.

#3 Auto-fulfillment and self-fulfillment

Pixieset’s automatic fulfillment system handles everything from receiving client orders to printing, shipping and delivering. This means you can earn passive income in your sleep, without the hassle of running your print shop. Learn how to get started with automatic fulfillment.

If you prefer to collaborate with a specific print lab, you can also opt for self-fulfillment. With self-fulfillment you are in charge of fulfilling orders manually, being responsible for ordering prints from your own preferred lab, as well as arranging shipping to your clients.  Learn how to get started with self-fulfillment.

#4 Premium products

Pixieset is partnered with the best professional print labs, and clients can choose from a variety of high-quality products:

• Wall art – perfect for families, couples, and nature lovers who want to decorate their homes with memories and meaningful images.
• Photo albums and books – timeless heirlooms and beautiful coffee table pieces to share with guests.
• Prints and greeting cards - ideal for holidays, celebrations, or personalized event invitations featuring your photography.

#5 Built-in album and card designer

What can be more fun than designing your own wedding album or holiday card to send to family for winter holidays? With Pixieset online store, clients have access to an intuitive designer to create their own photo albums, books, and greeting cards. There is a broad collection of design options, colors and materials, making the whole experience personalized and unique. Check out these 5 marketing ideas to sell photo albums to clients.

#6 Secure payment methods

The online print store offers a quick and secure checkout process. You can have clients choose their preferred payment method: from credit cards to PayPal and digital wallets. This makes selling prints easy, intuitive, and no different than any online shopping experience. Learn more about payment methods inside Pixieset store.

#7 Bundled packages

Packages allow you to bundle multiple print products and sell them together as one. It's the perfect way to offer clients more value at a lower price, while also encouraging them to order products that they may not have considered otherwise. For example, if you're delivering an engagement session, include a package that offers prints and wall-art. Learn how to create a package.

#8 Marketing features

Pixieset gives you simple tools to promote your products in a way that feels natural and client-friendly. Motivate clients and encourage print sales with built-in marketing features that make promoting your store effortless:

• Discount codes - Offer time-limited promotions or offers to drive urgency and boost sales. Whether it’s a seasonal discount or a “thank you” for the session, discount codes give clients an extra reason to buy. Select from a variety of discount options: percent off, amount off, free giveaway (ie. buy wall art, get prints for free), or free shipping. Learn more.
• Gift cards - Thank returning and loyal clients with print credits and gift cards. The gift card’s balance can be used like any other payment method and will automatically go toward your client’s order at checkout. Perfect for weddings, newborn sessions, or holidays, gift cards make it easy for clients to come back and spend more in your store. Learn more.
• Marketing banners - Grab attention directly inside your galleries with customizable banners. Highlight special offers or promote holiday sales where clients are already viewing their photos. Learn more.

#9 Sell digital photos

Besides print products, you can also sell digital photos through the online store, which is a great way to boost earnings. If your packages include a limited amount of images as part of your services, consider sharing all the shots from your sessions, and offer clients the option to purchase extra images. Through Pixieset store you can sell individual images for an additional payment, bundles of 10, 20 etc. or the whole gallery. Learn how to sell photos with Pixieset.

#10 Own your profit with 0% commission

You have full control over the price of the print products in your price sheet. You can set a bulk mark-up or edit the mark-up individually for each product in your store. The Lab partner will deduct the cost for producing the prints, while you’ll receive all the profit. Pixieset takes 0% commission from sales when you’re on a paid plan. That means everything you earn from selling prints is yours — no hidden fees. Learn more about cost of goods sold.

What photographers say about Pixieset online print store

We’ve reached out to several Pixieset users, and asked them to share their experience with the online print Store. Here’s what they say:

“It’s convenient that the store is connected to the galleries + fully automated by Pixieset. I love a surprise order from a client, it always makes my day! I don’t have to worry about physically printing anything or dealing with shipping myself, Pixieset handles that all for me.”

Jillian Blanc | Elopement & Editorial Photographer

“The print store adds an extra layer of value by offering couples the ability to order professional-quality prints directly from their gallery. This feature turns their digital memories into tangible keepsakes, enhancing the overall experience and giving them another way to relive their special day.”

Reem Photography | Wedding Photographer

“One of the reasons I love Pixieset, is the built-in Print Store.I recently did a photo exhibition, and I wanted guests at the show to be able to shop the show from home, after it was over. That’s when I converted my collection of imagery into a web store, with all kinds of custom print options. Whether it’s gallery framing, your standard lay flat photo, or a metal print on high glass aluminum. There’s something there for everybody’s space, everybody’s budget, and it’s as straightforward and as simple as it can be.”

Adam Wells | Commercial & Lifestyle Photographer & Filmmaker.

Set up your online print store with Pixieset

Getting started with print sales is quick and seamless. In just a few steps, you can have your store connected to your Pixieset galleries and ready to go:

1. Set up your product price sheetDecide whether you’d like to use auto-fulfillment through Pixieset partner labs or handle self-fulfillment. Choose which products you’d like to offer — prints, wall art, albums, cards — and decide on your pricing. You can use lab-suggested prices for a quick start, or customize them to fit your business model. Your price sheet is the foundation of your store, and you can always come back to update it later. To get started click on Add Price Sheet on the Products page in your dashboard and follow the instructions. Learn more.
2. Add payment methodsMake it easy for clients to check out by connecting at least one payment option. Pixieset supports popular methods like credit cards, digital wallets, Paypal, and even offline payments, so you can get paid directly and securely for every order. Learn more.
3. Edit your store settingsPersonalize the shopping experience to match your brand. Add your logo, set your currency and tax preferences, turn on personalized product previews. These small tweaks help your store feel professional.
4. Turn on the store for your galleriesOnce everything’s ready, simply turn on the store feature and assign the price sheet to your client galleries. From there, your clients can browse, shop, and order their favorite images as high-quality prints and products without you lifting a finger.

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Sell photography prints with Pixieset

Selling prints isn’t just about extra income, it’s about giving clients something lasting, and elevating your brand in the process. With Pixieset, you have everything you need to turn your galleries into a beautiful, fully-functional store. Why wait? Start today and make every gallery an opportunity to grow your business.

The best part? Any photographer who’s on Pixieset can start selling print products right away. If you’re on a paid Client Gallery plan (starting at just $8/month), you’ll enjoy 0% commission fees, and keep every dollar you earn.