Prepare your Pixieset print store for holidays

The winter holidays are a magical time when families come together, share love, and exchange gifts. Photography prints often become some of the most meaningful ones. With the holidays coming soon, this is the perfect moment to reconnect with your clients and remind them they can turn their favorite moments into beautiful prints. A limited holiday print special is a thoughtful way to do that. In this article, we’ll share how you can make the most of your Pixieset print store this season, elevate your client experience, boost print sales, and grow your passive income. 

How Pixieset print store works

Pixieset print store is built into the photo galleries, allowing photographers to sell high-quality photo prints to their clients directly through the gallery. It’s integrated with professional lab partners, so orders are automatically fulfilled and shipped to the client’s doorstep — no manual work required. Clients can choose from a variety of premium print products, including wall art, canvases, holiday cards, photo books, and albums. You can customize your pricing, markups, and product offerings, making it an effortless way to offer clients tangible keepsakes while earning passive income. Plus, with 0% commission on paid plans, you keep all the profit. Learn how Pixieset Print Store makes selling prints simple and profitable.

With the holidays coming up, now’s the perfect time to get your photography print store ready. Here are six simple steps to follow:

Step 1: Review pricing

Whether you’ve been using Pixieset Print Store for a while or are just getting started, it’s important to review your pricing sheet before the holidays. Adjusting your prices and product offerings in advance ensures you’re meeting client expectations and aligning your pricing with your business goals. Your price sheets in Pixieset have the option to maintain markup percentage turned on by default, so whenever lab partners change their costs your prices adjust automatically. Nonetheless, it’s a good practice to review regularly your price sheets, and make necessary changes.

During the holiday season, clients tend to be in a gift-giving mindset, which often makes them more willing to invest in premium products like framed prints or albums. Consider slightly increasing prices on best-selling items while offering a few budget-friendly options for clients who want meaningful, affordable gifts.

You can edit pricing for individual products or use the bulk markup option to update all products’ prices at once. Learn more about pricing and products.

Step 2: Confirm your payment options

With Pixieset Print Store, clients can pay for their prints just like they would on any other online store — through an integrated, secure checkout. You can accept payments via credit cards, digital wallets, PayPal, and even track offline payments (available on paid plans).

Before the busy season, take a moment to review your payment settings. Go to Store Settings in your Pixieset dashboard to connect your Stripe and PayPal accounts, and confirm your store currency. Once everything is set up clients can pay for their orders through your gallery, with 0% commission if you're on a paid plan. You can track all store transactions directly in your Stripe/PayPal dashboards.

Step 3: Set up packages 

In addition to selling individual print products, you can create custom packages that bundle several items together — a great way to offer clients more value at a better price and encourage larger orders. Packages make it easy for clients to say “yes” by simplifying their choices and offering built-in savings.

Start by analyzing past client orders: which products tend to be purchased together, and which ones are the most popular? You might also sell holiday-themed packages, for example “Family Gift Set” or “Holidays Bundle” — to make your offer more seasonal and gift-oriented. Learn more about packages.

Step 4: Create discount codes

One of the most effective ways to boost print sales during the holidays is to create special offers using discount codes. A well-timed promotion can help clients make faster decisions, especially when they already have the intention to purchase gifts.

Consider using holiday-themed names like HOLIDAY, JOY25, or XMASGIFT to make your offer more festive and memorable. Inside Pixieset, you can set up different types of discount codes depending on your goal:

• Percent off – offer a percentage off the total order or specific items.
• Amount off – apply a fixed dollar discount to select products or the entire order.
• Free giveaway – include a free product when clients purchase a specific item (perfect for encouraging upgrades).
• Free shipping – cover the cheapest shipping option to give clients that extra nudge to order.

You can also set a minimum order amount, code usage limits, and start/end dates to create urgency and drive more purchases. Pairing your discount with a clear deadline — like “Ends December 10” — helps clients act fast and receive their orders before the holidays. Learn how to create a discount code.

Step 5: Turn on marketing banners inside galleries

To give your holiday print sale more visibility, use marketing banners inside your client photo galleries. Include your discount code and a deadline. The banner will appear at the top of the gallery, and you can choose whether it shows across all collections or only in a specific one.

Turn on your sale banners as early as November, so that current and past clients see your offer right where their favorite images live — making it easy for them to order prints while the excitement is fresh.

Learn how to add a marketing banner inside your client galleries.

Step 6: Be mindful of holiday order deadlines

The holiday season is a busy time for all types of vendors, including print labs. To avoid unexpected shipping delays, check the holiday order deadlines for the print labs you use. We recommend reaching out to your clients early and including a deadline for placing orders to ensure that their prints are delivered in time for the holidays.

Make the most of your Pixieset Print Store this holiday season

The holidays come and go quickly, but with the right tools you can make them unforgettable for your clients and their loved ones. Follow the steps above to run a successful holiday sale and grow your income — all without leaving the Pixieset dashboard. For more ways to get ready for the festive season, check out this article.

If you haven’t already, turn on Store and give it a try. With auto-fulfillment and 0% commission on paid Client Gallery and Suite plans, it’s the perfect way to increase your passive income and transform your galleries into a profitable storefront.